You may have seen this week that Public Health England has launched a new campaign entitled ‘Every Mind Matters’. It is, as ever, backed by a number of celebrities and public figures and is a promoted trend on UK twitter. But what does it actually mean in practice? Well, it would seem to be little more than the same old tropes recycled, things that if you’ve been in the mental health game for any length of time you’ll recognise and likely roll your eyes at. An emphasis on diet, sleep and healthy lifestyle is much in evidence. That most bland of terms ‘stress’ is there in all of it’s glorious ambiguity, an acknowledgement that being a carer or in a difficult family situation can have an influence is there. We’ve heard all of these things before. They’ve been the mantras we’ve told ourselves for the last decade. Things get better…
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Far be it from me - 