Far be it from me –

on February 22, 2012

Far be it from me -

Judith has very kindly asked me to write a guest post for her blog about the use of survey and marketing research and how it can help improve healthcare.
Firstly as an act of full disclosure I should say I am a market researcher who works in healthcare research. So yes I do have an interest in persuading people to work with us to co-create better healthcare options.
Over the last few years people like you have had a greater say in the kinds of medical treatment you or the people you love receive. The types of treatment options have increased especially with the growth of non-prescription medication and alternative medicine. Equally, many patients and their caregivers are far better informed than they once were about their conditions.
This is one of the reasons that the government, pharmaceutical companies and physicians are more aware that they need to improve how…

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